Review We Heart It
Social picture app that feels like Pinterest
Author: Kevin Vadala
Date: 31 Oct 2014, tested on Samsung GT-I9500 Galaxy S4
Good amount of categories
Content isn't categorized well, not unique
We Heart It is an app that plays out like Pinterest almost to the point. You look at images and you can sort them through all sorts of categories, and then if you like an image you heart it (you pin it). Funny enough, We Heart It was actually a thing before Pinterest, but it didn't manage to take such a viral portion of the market as quickly. However, We Heart It still has 20 million active users so it's still a sizable app, but I don't see anything here that Pinterest doesn't have now.
In the app you can look at pictures from the main page, or you can sort through your categories and create a personalized page, with all of your categories. For example, I created a list for fantasy, outdoors, and art. When I tapped on fantasy, it took me to a whole bunch of pictures that it found fantasy worthy. Then, I created a gaming tab.
It showed me all of the “gaming content”. However the content wasn't exactly what I was looking for. For some reason We Heart It thinks that gaming world revolves around Jennifer Lawrence in the movie, Hunger Games. That's the thing I don't really like about these kind of apps, it seems that the content is mostly regulated by the user base, and I'm not sure metrics show that users tend to be 22 year old males. The age range and market of the app is actually 16 to 24, which I would imagine is predominantly female. So if you fall into that range, the content that you are looking might fall more into your interests. Or if you just like The Hunger Games, and Jennifer Lawrence, you might fall in love!
We Heart It is a good app for those that like Pinterest and perhaps want something a little different in terms of UI and feel. However, as someone who has used Pinterest a little in the past, (and mostly stopped for the same reasons I didn’t like this app) I couldn’t find anything here different enough to warrant me or others to make the change to actually use it.